Couple of learning about Brand Building

1. In order to establish a successful business brand building should be carried out from day one as it gets difficult to work on it once the actual firefighting begins.

2. Entrepreneurs essentially should not try to accompany themselves with employee with names at the start. Either those people jumping in the freshly floated ship are equally responsible and dedicated or the leader should consider starting lean. At start it sounds good but on a longer run "one step at a time" is very helpful.

3. A person leaves a brand when he stops believing in it.

4. Role, responsibility and repercussion are mostly not considered by employee and the employer once the either fails to establish and sustain the trust.

5. In competitive market a brand's credibility helps to scale the business and during tough time credibility of employee in the market helps to sustain and generate business relations. One should keep a very good balance between this to excel well during all the situations.