What is Advertisement & why Digital Marketing ?

Advertising is how a Brand/Political Party/Institutions persuade people to buy/engage with their product or services. An advertisement is anything that draws attention of people towards the product/service being sold.

Advertisement originated long back in 19th Century in form of Print Media. Evolving with the generations, advertisement channels prospered during the 19th and 20th century to take multiple forms (Print, Broadcast, Email, Outdoor, Digital Media).

Why Digital Marketing ?

Digital Media as a Marketing medium started to take shape since mid 19th century with the invention of computers and modern world wide web.

In the 21st Century having access to a mobile phone, a computer and internet is much easier for an individual, than buying a newspaper, or switching on the Television when needed.

Why Traditional to Digital :

1. Little or no direct interaction with the individuals.

2. High overhead costing.

3. Poor analytics.

4. No Control over customisation, timings, and campaign impact.