What is Programmatic Advertising ?

In nutshell, Programmatic advertising is nothing but an automated program used to buy and sell media across multiple ad formats, media, and channels.

To put a quantified perspective, it is combination of Marketing + Tech + Data

Each part plays its own role for programmatically driven marketing objective to be specific. They complement each other as legs of tripod. It can stand without one, but cannot move.

Programmatic as channel if used correctly and with patience acts as a very highly efficient source.

In the coming few days, I would try to cover the essential components of Programmatic advertising and various forms of programmatic advertising.

Thx for the quick read,

Prabhash