Co-Founder, ADVOLT · 8+ years in performance marketing
The marketing playbooks I wish someone gave me 8 years ago.
No-fluff guides on marketing, business and AI — the frameworks, systems and real lessons I wish someone had handed me on day one. Free, always.
- Guides published
- 43
- Words published
- 112k
- Years in the field
- 8+
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01
Performance Marketing: The Practical Playbook I Actually Use
What the job actually is, minus the vocabulary.
02
Affiliate Marketing: The Practical Guide I Wish I Had on Day One
The channel most people set up wrong on day one.
03
Your Marketing Either Makes Money or It Doesn't — Here's the Sheet That Tells You
How to tell whether any of it paid for itself.
Latest / AI & Automation
The Automation Failure Nobody Catches: The Workflow That Runs Green and Does Nothing
The worst automation bug is not the crash. It is the job that reports success and does nothing. How to spot it, and build jobs that fail loudly.
Pick a track and go deep.
6 tracks · 43 guides
Digital Marketing
9
SEO, Google Ads, Meta Ads, programmatic and analytics.
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Performance & Affiliate
9
Media buying, tracking, and scaling paid profitably.
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Brand Building
6
Positioning, trust, and demand that compounds.
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Business & Finance
6
Cash flow, pricing, margins — the engine room.
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AI & Automation
7
Using AI as real leverage, not as a novelty.
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Founder Lessons
6
Mistakes, mental models and hard-won frameworks.
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/ Free template
Does your marketing actually make money?
Fill in seven numbers you already roughly know. Get your LTV, CAC, break-even ROAS and payback period — with a plain-English verdict on whether you can afford to scale.
More from the desk
All posts →
When Performance Marketing Stops Working — and Brand Is the Only Lever Left
Rising CAC at flat volume is usually not a bidding problem. How to tell a saturated channel from tired creative or broken tracking, and what to do next.
How to Automate Your Work With AI: A Beginner's Guide
How to find the tasks actually worth automating with AI, the four tool types to know, and the mistakes that make automation cost more than it saves.
Why ChatGPT Gives Wrong Answers (and How to Stop It)
Why AI chatbots confidently make things up, the six failure modes behind almost every wrong answer, and the practical fixes that stop each one.
Affiliate Tracking Breaks Quietly — Catch It Before Payout Day
Tracking rarely fails loudly — you find out at reconciliation. Where the click ID actually gets lost, and the ten-minute test to run before launch.