Co-Founder, ADVOLT · 8+ years in performance marketing
The marketing playbooks I wish someone gave me 8 years ago.
No-fluff guides on marketing, business and AI — the frameworks, systems and real lessons I wish someone had handed me on day one. Free, always.
- Guides published
- 71
- Words published
- 223k
- Years in the field
- 8+
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01
Performance Marketing: The Practical Playbook I Actually Use
What the job actually is, minus the vocabulary.
02
Affiliate Marketing: The Practical Guide I Wish I Had on Day One
The channel most people set up wrong on day one.
03
Your Marketing Either Makes Money or It Doesn't, Here's the Sheet That Tells You
How to tell whether any of it paid for itself.
Latest / Performance & Affiliate
Running an Incrementality Test When You Cannot Afford to Switch Spend Off
How to get a real read on incremental sales when your budget is too small for a clean holdout, and which designs are honest at that size.
Pick a track and go deep.
6 tracks · 71 guides
Digital Marketing
11
SEO, Google Ads, Meta Ads, programmatic and analytics.
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Performance & Affiliate
12
Media buying, tracking, and scaling paid profitably.
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Brand Building
12
Positioning, trust, and demand that compounds.
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Business & Finance
12
Cash flow, pricing, margins — the engine room.
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AI & Automation
12
Using AI as real leverage, not as a novelty.
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Founder Lessons
12
Mistakes, mental models and hard-won frameworks.
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/ Free template
Does your marketing actually make money?
Fill in seven numbers you already roughly know. Get your LTV, CAC, break-even ROAS and payback period — with a plain-English verdict on whether you can afford to scale.
More from the desk
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The Handover Document That Decides Whether You Can Take a Week Off
What actually has to be written down before a founder can be unreachable for seven days, ordered by what breaks first when it is missing.
What Actually Breaks When You Put a Language Model in a Customer-Facing Flow
The failure modes that only appear once real customers are in the flow, in the order they turn up, and what catches each one before it costs you.
How Much Runway Does a Services Business Actually Need?
Months of burn is the wrong runway model for an agency. Size the buffer against client concentration and replacement time instead, with the arithmetic.
The Five Things a Founder Should Never Fully Delegate
The five functions that cost a founder irrecoverable signal when handed over completely, what breaks the year they go, and the surrogate to build.