Co-Founder, ADVOLT · 8+ years in performance marketing
The marketing playbooks I wish someone gave me 8 years ago.
No-fluff guides on marketing, business and AI — the frameworks, systems and real lessons I wish someone had handed me on day one. Free, always.
- Guides published
- 68
- Words published
- 212k
- Years in the field
- 8+
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01
Performance Marketing: The Practical Playbook I Actually Use
What the job actually is, minus the vocabulary.
02
Affiliate Marketing: The Practical Guide I Wish I Had on Day One
The channel most people set up wrong on day one.
03
Your Marketing Either Makes Money or It Doesn't, Here's the Sheet That Tells You
How to tell whether any of it paid for itself.
Latest / Business & Finance
How Much Runway Does a Services Business Actually Need?
Months of burn is the wrong runway model for an agency. Size the buffer against client concentration and replacement time instead, with the arithmetic.
Pick a track and go deep.
6 tracks · 68 guides
Digital Marketing
11
SEO, Google Ads, Meta Ads, programmatic and analytics.
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Performance & Affiliate
11
Media buying, tracking, and scaling paid profitably.
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Brand Building
12
Positioning, trust, and demand that compounds.
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Business & Finance
12
Cash flow, pricing, margins — the engine room.
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AI & Automation
11
Using AI as real leverage, not as a novelty.
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Founder Lessons
11
Mistakes, mental models and hard-won frameworks.
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/ Free template
Does your marketing actually make money?
Fill in seven numbers you already roughly know. Get your LTV, CAC, break-even ROAS and payback period — with a plain-English verdict on whether you can afford to scale.
More from the desk
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The Five Things a Founder Should Never Fully Delegate
The five functions that cost a founder irrecoverable signal when handed over completely, what breaks the year they go, and the surrogate to build.
When a Competitor Undercuts You by Half, What Is the Brand Actually Worth?
The order to work through when a materially cheaper competitor appears, which buyers you can afford to lose, and when matching the price is correct.
The Automation You Should Delete
An annual audit for the workflows you already run, and the deletion criteria that survive the sunk-cost argument in year two.
Your Best-Performing Ad Is Off-Brand. Now What?
A decision rule for when the ad that converts breaks your brand guidelines, including when the right answer is to change the guideline.