Co-Founder, ADVOLT · 8+ years in performance marketing
The marketing playbooks I wish someone gave me 8 years ago.
No-fluff guides on marketing, business and AI — the frameworks, systems and real lessons I wish someone had handed me on day one. Free, always.
- Guides published
- 65
- Words published
- 203k
- Years in the field
- 8+
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01
Performance Marketing: The Practical Playbook I Actually Use
What the job actually is, minus the vocabulary.
02
Affiliate Marketing: The Practical Guide I Wish I Had on Day One
The channel most people set up wrong on day one.
03
Your Marketing Either Makes Money or It Doesn't, Here's the Sheet That Tells You
How to tell whether any of it paid for itself.
Latest / AI & Automation
The Automation You Should Delete
An annual audit for the workflows you already run, and the deletion criteria that survive the sunk-cost argument in year two.
Pick a track and go deep.
6 tracks · 65 guides
Digital Marketing
11
SEO, Google Ads, Meta Ads, programmatic and analytics.
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Performance & Affiliate
11
Media buying, tracking, and scaling paid profitably.
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Brand Building
11
Positioning, trust, and demand that compounds.
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Business & Finance
11
Cash flow, pricing, margins — the engine room.
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AI & Automation
11
Using AI as real leverage, not as a novelty.
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Founder Lessons
10
Mistakes, mental models and hard-won frameworks.
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/ Free template
Does your marketing actually make money?
Fill in seven numbers you already roughly know. Get your LTV, CAC, break-even ROAS and payback period — with a plain-English verdict on whether you can afford to scale.
More from the desk
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Your Best-Performing Ad Is Off-Brand. Now What?
A decision rule for when the ad that converts breaks your brand guidelines, including when the right answer is to change the guideline.
Your Top Affiliate Is Bidding on Your Own Brand Name
How to detect an affiliate bidding on your own brand terms without buying a monitoring tool, and what to do when the offender is your best partner.
A Page Ranks at Position 8 and Stops Moving. What Actually Shifts It?
The diagnosis order for a page stuck outside the top five, with the decision rule at each step and the point at which you should stop working on it.
Attribution Windows Are a Commercial Term, Not a Technical Setting
What actually changes when a click window moves from 7 days to 30, who gains, who pays for it, and how to negotiate the window as a contract term.