Co-Founder, ADVOLT · 8+ years in performance marketing
The marketing playbooks I wish someone gave me 8 years ago.
No-fluff guides on marketing, business and AI — the frameworks, systems and real lessons I wish someone had handed me on day one. Free, always.
- Guides published
- 47
- Words published
- 143k
- Years in the field
- 8+
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01
Performance Marketing: The Practical Playbook I Actually Use
What the job actually is, minus the vocabulary.
02
Affiliate Marketing: The Practical Guide I Wish I Had on Day One
The channel most people set up wrong on day one.
03
Your Marketing Either Makes Money or It Doesn't — Here's the Sheet That Tells You
How to tell whether any of it paid for itself.
Latest / Business & Finance
How a Profitable Retainer Quietly Becomes an Unprofitable One
The two costs that kill a retainer margin without appearing on any scope document — and the re-scope conversation that saves the account.
Pick a track and go deep.
6 tracks · 47 guides
Digital Marketing
9
SEO, Google Ads, Meta Ads, programmatic and analytics.
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Performance & Affiliate
9
Media buying, tracking, and scaling paid profitably.
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Brand Building
7
Positioning, trust, and demand that compounds.
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Business & Finance
7
Cash flow, pricing, margins — the engine room.
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AI & Automation
8
Using AI as real leverage, not as a novelty.
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Founder Lessons
7
Mistakes, mental models and hard-won frameworks.
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/ Free template
Does your marketing actually make money?
Fill in seven numbers you already roughly know. Get your LTV, CAC, break-even ROAS and payback period — with a plain-English verdict on whether you can afford to scale.
More from the desk
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The Client Has Stopped Paying. Here Is the Sequence, in Order.
A client stops paying. What to establish first, when to stop work, the leverage Indian MSMEs actually have, and the line you should not cross.
What to Log When an AI Agent Acts on Your Behalf
The minimum audit trail that lets you reconstruct why an autonomous job did what it did — including the one artefact you cannot trust.
Your Brand Is Whatever Your Worst Touchpoint Is
A three-hour audit any founder can run on a Tuesday afternoon — and the ranked list of what to fix that comes out of it.
The Automation Failure Nobody Catches: The Workflow That Runs Green and Does Nothing
The worst automation bug is not the crash. It is the job that reports success and does nothing. How to spot it, and build jobs that fail loudly.