Co-Founder, ADVOLT · 8+ years in performance marketing
The marketing playbooks I wish someone gave me 8 years ago.
No-fluff guides on marketing, business and AI — the frameworks, systems and real lessons I wish someone had handed me on day one. Free, always.
- Guides published
- 59
- Words published
- 182k
- Years in the field
- 8+
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01
Performance Marketing: The Practical Playbook I Actually Use
What the job actually is, minus the vocabulary.
02
Affiliate Marketing: The Practical Guide I Wish I Had on Day One
The channel most people set up wrong on day one.
03
Your Marketing Either Makes Money or It Doesn't, Here's the Sheet That Tells You
How to tell whether any of it paid for itself.
Latest / Brand Building
The Rebrand That Should Not Have Happened: Brand Problem or Distribution Problem?
A diagnostic that separates a real brand problem from a distribution problem, using data you already have, before you spend anything on a rebrand.
Pick a track and go deep.
6 tracks · 59 guides
Digital Marketing
10
SEO, Google Ads, Meta Ads, programmatic and analytics.
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Performance & Affiliate
9
Media buying, tracking, and scaling paid profitably.
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Brand Building
10
Positioning, trust, and demand that compounds.
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Business & Finance
10
Cash flow, pricing, margins — the engine room.
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AI & Automation
10
Using AI as real leverage, not as a novelty.
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Founder Lessons
10
Mistakes, mental models and hard-won frameworks.
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/ Free template
Does your marketing actually make money?
Fill in seven numbers you already roughly know. Get your LTV, CAC, break-even ROAS and payback period — with a plain-English verdict on whether you can afford to scale.
More from the desk
All posts →
Which Client Is Actually Profitable When Everyone Works on Everything?
How to rank clients by real margin when your team is shared, which allocation basis to use, and what to do with the answer once you have it.
Who Owns the Ad Account? The Access Audit Every Founder Should Run Once a Year
The assets a founder must own outright, how to check who actually controls each one, and the order to run the audit in so nothing locks you out.
Deciding What an AI Agent Is Allowed to Touch: the Permissions Boundary That Survives a Bad Day
A blast-radius decision framework for the write access an agent gets, and what recovery looks like on the day it does the thing wrong.
How to Raise Your Prices Without Losing the Accounts You Actually Want to Keep
The order matters more than the script. Which accounts to raise first, which last, and the meeting that decides whether the increase holds.