Co-Founder, ADVOLT · 8+ years in performance marketing
The marketing playbooks I wish someone gave me 8 years ago.
No-fluff guides on marketing, business and AI — the frameworks, systems and real lessons I wish someone had handed me on day one. Free, always.
- Guides published
- 62
- Words published
- 193k
- Years in the field
- 8+
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01
Performance Marketing: The Practical Playbook I Actually Use
What the job actually is, minus the vocabulary.
02
Affiliate Marketing: The Practical Guide I Wish I Had on Day One
The channel most people set up wrong on day one.
03
Your Marketing Either Makes Money or It Doesn't, Here's the Sheet That Tells You
How to tell whether any of it paid for itself.
Latest / Digital Marketing
A Page Ranks at Position 8 and Stops Moving. What Actually Shifts It?
The diagnosis order for a page stuck outside the top five, with the decision rule at each step and the point at which you should stop working on it.
Pick a track and go deep.
6 tracks · 62 guides
Digital Marketing
11
SEO, Google Ads, Meta Ads, programmatic and analytics.
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Performance & Affiliate
10
Media buying, tracking, and scaling paid profitably.
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Brand Building
10
Positioning, trust, and demand that compounds.
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Business & Finance
11
Cash flow, pricing, margins — the engine room.
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AI & Automation
10
Using AI as real leverage, not as a novelty.
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Founder Lessons
10
Mistakes, mental models and hard-won frameworks.
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/ Free template
Does your marketing actually make money?
Fill in seven numbers you already roughly know. Get your LTV, CAC, break-even ROAS and payback period — with a plain-English verdict on whether you can afford to scale.
More from the desk
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Attribution Windows Are a Commercial Term, Not a Technical Setting
What actually changes when a click window moves from 7 days to 30, who gains, who pays for it, and how to negotiate the window as a contract term.
Billing Abroad, Spending at Home: FX Exposure for Indian Service Businesses
How currency movement quietly reprices a fixed-fee retainer, where to set the rate in your contract, and when to hedge instead of pricing the risk in.
Deciding What an AI Agent Is Allowed to Touch: the Permissions Boundary That Survives a Bad Day
A blast-radius decision framework for the write access an agent gets, and what recovery looks like on the day it does the thing wrong.
How to Raise Your Prices Without Losing the Accounts You Actually Want to Keep
The order matters more than the script. Which accounts to raise first, which last, and the meeting that decides whether the increase holds.